Butlins is one of the UK’s most famous and best-loved brands. In 2011, the iconic holiday resort company marked its 75th anniversary with a full year of celebrations.
We were asked by John Brown Media to write content for a commemorative book that would provide loyal customers with a lasting souvenir of the occasion. We explored the archives at Minehead, used social media to source memories and anecdotes and interviewed holiday-makers and employees past and present in order to develop a deep understanding of the company’s history and the place it holds in so many people’s affections. The result was an instant collector’s item.