Pulse is Tetra Pak’s global quarterly management magazine and a key pillar in its internal communications strategy. It had previously been produced for years by a local Swedish agency and the client decided it was time for a refresh.
We were asked by a Soho-based internal communications agency called Simply Communicate to edit a pitch for the reinvigorated magazine, working with Ian Findlay as art director.
The pitch was successful and we have since gone on to edit several issues of the magazine, working first with Ian, then Ross Behenna as art director. Research on the new magazine’s success is ongoing, but early feedback suggests that it has been very well received by its audience.