About Us - Sunny Creative

Our offering

Sunny Creative is a UK-based team of content specialists offering the expertise and support of an agency, without the overheads. With many years of experience behind us, we can draw on a global network of excellent writing, design, photographic, illustrative, marketing and production talent.

We take on a full range of content projects, including magazines, reports, copywriting, web, social media, and other internal and external corporate communications. We either work in-house or build a bespoke freelance team, working hand-in-hand with the client from concept to delivery. We work with blue chip companies, respected institutions, other content agencies and publishers, and a wide variety of public and third sector clients.

Our core team

Louise Bell | Editor

A writer and editor with some 25 years’ experience, Louise is co-founder of Sunny Creative. Project roles include editing the South Bank magazine for LSBU and the School Feeding Handbook for Tetra Laval, and writing D&I profiles for EY. She has also been a key member of the Knight Frank’s Wealth Report team for nine years. Previously, she managed a creative team working with a variety of public sector clients at COI.

Christian Smith | Editor

Christian has 30 years’ media experience, working mainly in content marketing and corporate communications. Co-founder of Sunny Creative, project roles include editing numerous sustainability reports and thought leadership materials for Tetra Pak. Previously, he has edited titles for King’s College London, IBM Germany and The Nasdaq Stock Market, and he was launch editor for Hedge magazine.

Ian Findlay | Art Director

Ian has 40 years’ design experience with several leading design groups and publishing houses as art director and design consultant. Projects include the Sustainability Report and Tetra Pak Index for Tetra Pak, the School Feeding Handbook for Tetra Laval and the South Bank magazine for LSBU.

“Sunny Creative regularly work with us on one of our flagship campaigns, the Tetra Pak Index, creating the copy, infographics and images, and generating web content. Every year, they approach the campaign with fresh enthusiasm and ideas, with a sharp focus on delivering on time and within budget.”

Jane Jarosz, PR Manager, Tetra Pak

“Sunny Creative innately understand what we are trying to achieve. Their work never disappoints.”

Fleur Bothwick OBE, EMEIA Director of D&I, EY

“Sunny Creative’s in-depth knowledge and understanding make them an indispensable part of our team.”

Andrew Shirley, Partner & The Wealth Report Editor, Knight Frank

“I know I can trust Sunny Creative to handle whatever I throw at them.”

Olivia Rainford, Director of Alumni & Development, LSBU

Our clients

British Land, EY, The Fishmongers’ Company, King’s College London, Knight Frank, London South Bank University, M&S, NHS, Tetra Laval, Tetra Pak