Our offering

Sunny Creative is a UK-based team of content specialists offering the expertise and support of an agency, without the overheads. With many years of experience behind us, we can draw on a global network of excellent writing, design, photographic, illustrative, marketing and production talent.

We take on a full range of content projects, including magazines, reports, copywriting, web, social media, and other internal and external corporate communications. We either work in-house or build a bespoke freelance team, working hand-in-hand with the client from concept to delivery. We work with blue chip companies, respected institutions, other content agencies and publishers, and a wide variety of public and third sector clients.

Our core team

Louise Bell | Editor

A writer and editor with some 25 years’ experience, Louise is co-founder of Sunny Creative. Project roles include editing the South Bank magazine for LSBU and the School Feeding Handbook for Tetra Laval, and writing D&I profiles for EY. She has also been a key member of the Knight Frank’s Wealth Report team for nine years. Previously, she managed a creative team working with a variety of public sector clients at COI.

Christian Smith | Editor

Christian has 30 years’ media experience, working mainly in content marketing and corporate communications. Co-founder of Sunny Creative, project roles include editing numerous sustainability reports and thought leadership materials for Tetra Pak. Previously, he has edited titles for King’s College London, IBM Germany and The Nasdaq Stock Market, and he was launch editor for Hedge magazine.

Ian Findlay | Art Director

Ian has 40 years’ design experience with several leading design groups and publishing houses as art director and design consultant. Projects include the Sustainability Report and Tetra Pak Index for Tetra Pak, the School Feeding Handbook for Tetra Laval and the South Bank magazine for LSBU.

Richard Firth | Digital Creative Director

Richard has 20+ years creating compelling and effective UX / UI & Award winning brand experiences. Currently working on projects for Tetra Pak, in addition to projects at Upper Echelon, his own design studio. Previously, he was Digital Creative Director within WPP.

Our clients

British Land, EY, The Fishmongers’ Company, King’s College London, Knight Frank, London South Bank University, M&S, NHS, Tetra Laval, Tetra Pak


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