British Land
Leadenhall Project
Overview
The Leadenhall Building, also known as the Cheesegrater, is a striking and distinctive addition to the London skyline – and a textbook example of innovative development. We worked alongside developers British Land to devise, research, write and edit all content for a series of broadsheet publications, distributed via the Evening Standard newspaper, designed to highlight the ingenuity and expertise behind the building’s design and construction, as well as its sustainability credentials. British Land also made use of the content on its own website and social media channels, helping to generate further press coverage and social media activity.
The content developed for British Land was as powerful and distinctive as the Leadenhall Building itself.